Intimate Insight Overview
Our boutique agency is a source for intimate insightTM about the multicultural economy. Intimate insight is knowledge that is gained by experience and relationships of trust with African American women, gays and lesbians, Latinos, and in urban markets. Our intuitive knowledge is also complemented with primary data collection, comparison, and analysis.
Women
Community is the collection of individuals, families, concerns, values, and morals, and their aggregate issues.
Women and community go hand in hand because community is a natural extension of the family unit; community is the extended family. The issues that affect the community are inseparably the very same issues that affect a womans family. Whether the issue is educational opportunity, incarceration and crime rates, HIV and other sexually transmitted diseases or access to affordable healthcare, women are keenly aware of the ways these issues impact their homes. Those companies that choose to address social issues and offer partnerships toward solutions on a micro level, will reach women where it matters most and will be ushered into the home and recommended to friends and associates.
INSIGHT: African American women control 46.6% of the over $1 trillion buying power of multicultural women.
One aspect of the woman centered approach speaks to the exponential power of "generational consumption" tastes for products, brands, or services that are taught or influenced by women and "mothers". Women are a lynchpin in the transformation of a brand and product into a familiar and trusted memory and treasured experience. By successfully marketing to women, the prolonged product presence in the home has the influence to translate into generational product consumption through the family network.
Multicultural
Marketing to the New Majorities "Revenews"
Reach, Build, Empower
In today’s challenged economy, the multicultural consumer is the new frontier for marketers tasked with increasing market share each year. Businesses both large and small are choosing to engage multicultural consumers to grow their competitive edge and increase earnings. As part of our diverse expertise, FEMWORKS delivers innovative campaigns for clients eager to make brand relationships with African American women, multicultural and LGBT consumers. Our trendsetting agency is on the cutting edge of integrated marketing communications and photography targeting those new majority publics now revered as burgeoning niche markets. FEMWORKS successfully builds brand loyalty and increases name recognition with culturally relevant messages that reach the "new majorities", the "Revenews".
LGBT
The foundation of a communications initiative starts with one thing: understanding. FEM Works provides intimate intelligence™ of key markets such as: African American women and Gay, Lesbian, Bi-sexual, and Transgender professionals and families.
Today, the face of consumers is changing, pushing industries and marketers to find new ways to communicate their brands in a world of rapidly increasing diversity. The foundation of LGBT a communications starts with one thing: understanding.
FEM Works provides intimate intelligenceTM of key markets such as: African American women and GLBT professionals and families. First message driven photography is key to connect LGBT consumers to a brand they can call their own. Represent a fresh brand identity that drives consumer loyalty. Our approach champions inclusion and equality by focusing on the LGBT community because it is has tremendous economic resources and potential.